Friday, 10 June 2016

Keywords Match Types in Google AdWords And How To Use Them

Google AdWords Keyword Match Type (Amit Giri)
In Google AdWords keyword match types help to control which searches can trigger your ad. For example, you can use broad match to show your ad to a wide audience or you can use exact match to show your ad to a specific groups of customers.

This blog explains the different match types that are available in Google AdWords and will help to understand how you can use the same to create successful campaigns.

Broad match allows your ad to show for searches on similar phrases and relevant variations, including synonyms, singular and plural forms, possible misspellings, stemming (such as floor and flooring), related searches, and other relevant variations.
Example: kittens
Searches that can match: kittens, kitten photos, adopt a kitten

Broad match modifier allows your ad to show for searches that include your broad match keyword or close variations of your broad match keyword.
Example: +adopt +kitten
Searches that can match: adopt kitten, how to adopt a kitten, best kitten to adopt

Phrase match allows your ad to show only for searches that include the exact phrase, or close variations of that exact phrase, with additional words before or after.
Example: "adopt a kitten"
Searches that can match: adopt a kitten, adopt a kiten, how to adopt a kitten

Exact match allows your ad to show only for searches that use that exact phrase, or close variations of that exact phrase, and no other words.
Example: [adopt a kitten]
Search that can match: adopt a kitten, adopt a kiten

Negative match ensures that your ad doesn't show for any search that includes that term.
Example: -free
Searches that won't match: free kitten adoption, free kitten calendars, who wants to free the kittens

Connect with “Amit Giri” to get answers of your questions or problems related to Google AdWords. He is an PPC Trainer and Expert PPC Consultant, who is providing his services at PPC / SEM Training Classes in Meerut.

Sunday, 5 June 2016

How to Create a Successful and Best Performing PPC (Pay Per Click) Campaign



In case you're reading this blog, then you're likely considering to create a PPC (pay-per-click) campaign for your business, yet you're thinking about how to begin. Or maybe you are willing to know more about PPC and pay per click terminology to understand that how you can create a successful and perfect PPC Campaigns for your business or clients. Beginning a PPC Campaign can appear like an overwhelming undertaking; be that as it may, the accompanying data will kick you off in the right bearing.

AdCopies of Google Search Ads for PPC

What is PPC or Pay per click?
According to wordstream.com - PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

A Pay Per Click (PPC) Campaign is a prominent route for drawing in focused guests to a site and changing over them into purchasers. Here, a promoter needs to make payment for the advertisements distributed online exclusively in view of the qualifying clicks. This implies payment need to make just when a guest taps on the notice to visit the site or the point of arrival.

Here are the few steps to create successful and performing PPC (Pay Per Click) Campaign -

  1. Determine your campaign's objective(s).
  2. Understand Your Market and Competition.
  3. Define a budget for your campaigns.
  4. Make a list of keywords related to your business.
  5. Finalize the keywords for the same.
  6. Bid on the right amount on right keywords, selected by you.
  7. Use separate keywords for different ads if there are multiple keywords related to the PPC management project. (Campaigns -> AdGroups, based on keywords -> Ads)
  8. Work on Negative (non-related keywords)
  9. Create an attention-grabbing headline for your campaign.
  10. Create attractive ad copies for the ads.
  11. Create effective landing pages.
  12. Never fool visitors by fake information.
  13. Optimize PPC campaign on daily basis.
  14. Follow Rules and Google AdWords Policies.
  15. Hire professionals or PPC Expert Consultant or PPC Service Provider.
  16. Monitor and Analyze your campaign closely and Continuously optimize ad copies & landing pages


Optimization is not a one-time process. The advertisement duplicate or point of arrival which is working today may stop work tomorrow. Also there is dependably an opportunity to get better. So continuously run test to improve conversion rate.

For any question or suggestion kindly contact me via filling the contact form given on right hand side.