Expanded Text Ads in Google AdWords : All You Need To Know

Expanded Text Ads from Google AdWords - Credit: Word Stream

Expanded Text Ads has been launched by Google AdWords and now available worldwide since July 26, 2016 as per Google's official blog about AdWords. Are you excited? But more importantly, are you ready to take advantage of this?

More about Expanded Text Ads -
As per Google Support “Expanded text ads are the next generation of text ads, designed for a mobile-first world with both users and advertisers in mind. Expanded text ads give advertisers additional control over their messaging, and provide users with more information before they click your ad. Like text ads, expanded text ads are available on both the Google Search Network and the Google Display Network, and are supported by all the AdWords tools that currently support text ads. Ad extensions (both automatic and manual) are fully compatible with expanded text ads too.”

Expanded text ads are optimized for the screen sizes of the most popular smartphones and feature two headlines, each with 30 characters, and one long 80-character description line. That’s nearly 50% more ad text for you to highlight your products and services.

As per Word Stream “Expanded Text Ads are 2x bigger than current text ads. The new ads are designed to maximize your presence and performance on mobile search results with a bigger headline and an extra-long description. (And with a mobile-first mindset, whatever works on mobile is going to get applied to desktop too.)

Expanded Text ads will show across all devices – desktop and mobile – and will wrap automatically based on device size.”

Differenve between Expanded Text Ads and Standard Text Ads -

Upgraded Ad Content - Credit Word Stream

Headline - Two headline fields (up to 30 characters each) previously it was limited to 25 characters
Description - A single, expanded description field (up to 80 characters) previously it was in two line with 35 character limitation in each line
Display URL - A display URL that uses your final URL's domain, Two optional ”Path” fields, used in the ad’s display URL (up to 15 characters each) previously it was limited to 35 characters
Final URL – Will remain same like before



Expanded Text Ads will look like in the AdWords interface:

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How to Create a Successful and Best Performing PPC (Pay Per Click) Campaign

In case you're reading this blog, then you're likely considering to create a PPC (pay-per-click) campaign for your business, yet you're thinking about how to begin. Or maybe you are willing to know more about PPC and pay per click terminology to understand that how you can create a successful and perfect PPC Campaigns for your business or clients. Beginning a PPC Campaign can appear like an overwhelming undertaking; be that as it may, the accompanying data will kick you off in the right bearing.

AdCopies of Google Search Ads for PPC

What is PPC or Pay per click?

According to wordstream.com - PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

A Pay Per Click (PPC) Campaign is a prominent route for drawing in focused guests to a site and changing over them into purchasers. Here, a promoter needs to make payment for the advertisements distributed online exclusively in view of the qualifying clicks. This implies payment need to make just when a guest taps on the notice to visit the site or the point of arrival.

Here are the few steps to create successful and performing PPC (Pay Per Click) Campaign -

1. Determine your campaign's objective(s).
2. Understand Your Market and Competition.
3. Define a budget for your campaigns.
4. Make a list of keywords related to your business.
5. Finalize the keywords for the same.
6. Bid on the right amount on right keywords, selected by you.
7. Use separate keywords for different ads if there are multiple keywords related to the PPC management project. (Campaigns -> AdGroups, based on keywords -> Ads)
8. Work on Negative (non-related keywords)
9. Create an attention-grabbing headline for your campaign.
10. Create attractive ad copies for the ads.
11. Create effective landing pages.
12. Never fool visitors by fake information.
13. Optimize PPC campaign on daily basis.
14. Follow Rules and Google AdWords Policies.
15. Hire professionals or PPC Expert Consultant or PPC Service Provider.
16. Monitor and Analyze your campaign closely and Continuously optimize ad copies & landing pages

Optimization is not a one-time process. The advertisement duplicate or point of arrival which is working today may stop work tomorrow. Also there is dependably an opportunity to get better. So continuously run test to improve conversion rate.

For any question or suggestion kindly contact me via filling the contact form given on right hand side.